This Competition gives recognition to outstanding label and bottle designs for California wines entered in the Commercial Wine Competition each year, in support of winery interests in creating eye appeal, easy recognition, and promotional value for their wines. The emphasis here is on the artistic and expressive visual presentation of the wines on initial contact by the wine enthusiast at retail or their home, in addition to the intrinsic value of each wine tasted and savored when enjoyed.
Wineries entering their wines for the Commercial Wine Competition are encouraged to submit four labels for each entry. The Commercial Label Committee, comprised of OCWS members with backgrounds in visual and graphic arts, assigns each label to one of 11 categories, including Best Use of Color, Contemporary Design, Figurative, Flora, Special Effects, Thematic Series, and others. Of the grouping in each category, the Committee selects ten highest valued labels to present for judging by OCWS membership. The bottles are identified upon receipt as exceptionally designed, including two-toned glass, wax dripping over cork, glow in the dark graphics, uniquely shaped, and other fascinating features.
OCWS members and guests attending and participating in the 2018 Commercial Wine Competition the first weekend of June this year reviewed the selected labels and voted on the top three in each category, which by their vote counts were then awarded First, Second and Third Place in each category. The winery is then acknowledged with an Award Letter and a Gold, Silver or Bronze Medal for their winning labels (an actual thick, metallic medal about 2.5” in diameter on a dark blue striped ribbon).
All label winners are displayed on two large, black boards on the eastern display wall at The Courtyard for the duration of the Fair for all attendees to view and enjoy. We hope you each will appreciate these exceptional winery achievements in label creativity by visiting the Label Award displays at The Courtyard!
If you don’t get a chance to view the Label Award displays while visiting The Courtyard, the Label Award winners can be located on the ocws.org website under the Commercial Wine Competition section, in the link identified as 2018 Award Book.
– Kathryn Hansen
Image is of Best of Show Label Winner Kelsey See Canyon Vineyards.